Successful Communities Tell Stories
Civic, regional, provincial, and federal governments benefit from storytelling, whether the goal is to persuade the population, attract new residents, or entice business to set up shop “here.”
Real People + Real Places
A scripted narrative can feel like a sales pitch because there is no real or trusted person behind it. By using real people and allowing them to use their own words for how they experience their town, city, or province, we are able to share authentic values—the kind real people get from where they live.
The Value + Power of Video
Several municipalities in BC have discovered the power in sharing their messages with the world through video.
Video is the keystone of any jurisdiction’s digital asset bank, not only because it can be shared internationally with the click of a mouse, but also because it speaks on your behalf like no other medium.